TWELIUM = MAGNESIUM + ATOMIC #12

Magnesium is gray, low-density metal with the symbol Mg and atomic number twelve. It’s a mineral essential for healthy muscles, nerves and bones. Magnesium plays a subtle but necessary role to convert food into energy to support health. We mirror magnesium with subtle but necessary inspiration and design with our socks to support your fitness.

DESIGNS

We design modern fitness socks. We use a minimalist, playful, and inspirational approach. We intend our socks to to motivate you, your community, and anyone around that see’s you working hard. 

MATERIALS

We source premium and ethically made materials. We aspire for a blends of fabrics and yarns that are stable during fitness activities. We intend for all of our socks to 1/ offer levels of compression 2/ maintain grip against the skin and 3/ prevent growth of bacteria. 

VALUE

1/ Design placement: We aim to use as much of the surface as possible. Our socks have designs on the top of the toe, the bottom of the sole, and 360 degrees around the ankle and calf area.

2/ Metallic rivet: We are inspired by @fingerscrossed.design. Full stop. We really liked the idea of manually pressing a rivet on the left foot of each pair. We also use a metallic silver square to help you identify the left foot when handling the socks. It also serves as our handmade statement of quality. You will not feel the rivet!

PRINCIPLES

1/ Support: We believe socks are the finishing touch. We believe socks make the difference between being clearheaded or annoyed during a workout. We want our socks to be supportive, not bothersome.

2/ Subtle strength: We believe in consistency. We want our socks to help you through those tough miles and lifts.

3/ Balance: We believe in duality. We want to support your fitness goals and also protect your feet. We want you to be motivated and also motivate those around you.